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HI! I AM VIVEK

Senior Product Designer with 7+ years of experience in eCommerce, fintech, and agency, crafting intuitive, data-driven experiences that scale. Passionate about design systems, product strategy, and delivering business impact through UX.

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Vivek Parganiha

Case Studies

Work

About Me

About

Resume

Vivek Parganiha

Case Studies

Work

About Me

About

Resume

CASE STUDIES

Insights into my process, challenges, and impact

Designed eCommerce app driving 21% of company revenue

UX Designer, 2019-2020
From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

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Revamped search experience, boosting conversion by 75%

Senior UX Designer, 2021-2022
Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

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Improved System Usability Scale score through UX Research

Usability Engineer, 2017
Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

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Craigslist's Iterative Redesign

Design sprint to find user experience issues and recommend solutions.

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Craigslist's Iterative Redesign

Design sprint to find user experience issues and recommend solutions.

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Framer

Figma

HTML5

CSS3

Notion

Hotjar

Sketch

Photoshop

Framer

Figma

HTML5

CSS3

Notion

Hotjar

Framer

Figma

HTML5

CSS3

Notion

Hotjar

View All Tools

MY TOOLS

List of tools I use in my daily life and built expertise in!

Vivek Parganiha

parganiha.vivek@gmail.com

Explore

Home

About Me

Portfolio

Case Studies

Tools

Resume

Connect

Vivek Parganiha

parganiha.vivek@gmail.com

Explore

Home

About Me

Portfolio

Case Studies

Tools

Resume

Connect

Vivek Parganiha

parganiha.vivek@gmail.com

HI! I AM VIVEK

HI! I AM VIVEK

HI! I AM VIVEK

Senior Product Designer with 7+ years of experience in eCommerce, fintech, and agency, crafting intuitive, data-driven experiences that scale. Passionate about design systems, product strategy, and delivering business impact through UX.

Senior Product Designer with 7+ years of experience in eCommerce, fintech, and agency, crafting intuitive, data-driven experiences that scale. Passionate about design systems, product strategy, and delivering business impact through UX.

Senior Product Designer with 7+ years of experience in eCommerce, fintech, and agency, crafting intuitive, data-driven experiences that scale. Passionate about design systems, product strategy, and delivering business impact through UX.

CASE STUDIES

CASE STUDIES

CASE STUDIES

Insights into my process, challenges, and impact

Insights into my process, challenges, and impact

UX Designer, 2019-2020From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

UX Designer, 2019-2020From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

UX Designer, 2019-2020From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

Senior UX Designer, 2021-2022Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Senior UX Designer, 2021-2022Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Senior UX Designer, 2021-2022Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Usability Engineer, 2017Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

Usability Engineer, 2017Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

Usability Engineer, 2017Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

Design sprint to find user experience issues and recommend solutions.

Design sprint to find user experience issues and recommend solutions.

Design sprint to find user experience issues and recommend solutions.

MY TOOLS

MY TOOLS

MY TOOLS

List of tools I use in my daily life and built expertise in!

List of tools I use in my daily life and built expertise in!

List of tools I use in my daily life and built expertise in!

Explore

Portfolio

Connect

Explore

Portfolio

Connect

Explore

Connect

Portfolio

UX Designer, 2019-2020
From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

UX Designer, 2019-2020
From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

UX Designer, 2019-2020
From strategy to prototyping and visual design —driving an 85% higher conversion rate, 21% of total revenue, and a 3X increase in repeat purchases.

Senior UX Designer, 2021-2022
Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Senior UX Designer, 2021-2022
Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Senior UX Designer, 2021-2022
Improved search and discovery with smarter logic and UX, increasing CTR by 50%, cutting ‘no results’ queries by 3X, and reducing filter reliance by 25%.

Usability Engineer, 2017
Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

Usability Engineer, 2017
Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.

Usability Engineer, 2017
Built a usability report with detailed research & design recommendations for a non-profit org, including multiple research methods, interviews, and user testing.